Vasona – "We Find Our Way"
You may not have heard of San Francisco's Vasona yet, but if you've been to a Giants game or seen one of their goosebump-inducing commercials, you've heard their work. In an incredible stroke of luck, a San Francisco Giants' marketing executive heard Vasona's track "We Find Our Way" on a visit to a shared space where the band was recording and decided to license the song on the spot. The Giants used the song for their entire 2012 marketing campaign, including the AT&T Park DJ playlist and scoreboard presentations. Vasona doesn't just make music for commercials, however – they are [...]