Sponsored: Phum Viphurit invents T-pop at Mezzanine

The list of Thai musicians that have made it in the States is startlingly, depressingly short. In fact, outside of committed music nerds who keep a watchful eye on global music trends, it might be nonexistent. But thanks to the globalization of just about every industry, that's starting to change. When Phum Viphurit began uploading covers to YouTube, a label — then his heroes — took notice. In 2014, Thailand's Rats Records came across one of his cover songs on YouTube and quickly set about making him a star in Southeast Asia. It wasn't until the 2018 single, "Lover Boy," [...]

By |August 29, 2019|Tags: |
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