This Week In PR is a column curated by Victor Valle and Jody Amable, celebrating the press releases that caught our eye but we couldn't use. Here are some highlights from our inboxes this week. Eureka, California Unlike the fairly sleepy city tucked in the northern reaches of the state, Athens' Eureka California are pretty damn loud. Watch the lo-fi video for "Sign My Name with an X" below. —JA Pacific Heights Considering Pacific Heights is from New Zealand — almost a complete trip around the globe from San Francisco and a 14-hour flight — one wonders how he came [...]