Words by Lily Moayeri The concept of OUTLIER is an all-encompassing brand that includes, but is not limited to parties, a radio show, eventually a label, and perhaps even its own festival, and it’s been on Simon Green’s mind for about five years. Known professionally as Bonobo, Green put the idea into practice almost immediately, and in the last four years, OUTLIER has become a tangible, multi-faceted brand spearheaded by Green, who is, inarguably, tastemaker label Ninja Tune’s most notable artist. “People like Bonobo are really pioneering,” says Ninja Tune’s US label head, Jamie Collinson. “He has gotten bigger and [...]