Every year, a caravan of artists and press from the Bay Area trek to Texas for a week to mix, mingle, and preview the next big things in music at South by Southwest. This year, that includes us.
A small team from The Bay Bridged will be heading to the festival in a few weeks to bring back daily dispatches on all things Bay Area happening in Austin. But before we go, here’s who we’re most excited to check out in a new environment — one that has queso.
(photo: Rachel McCord)
Every year there’s one kinda-sorta “star” that sets out for South By from the Bay, and it feels safe to say it’s Rose Droll in 2019. The breakout artist hath conquered the Bay with 2018’s Your Dog, and is on her way to take over Texas.
Find Her At: Palm Door, March 15
We’ve long been fans of Taylor Vick’s folky, earnest home recordings. Time for SX to find out what they’ve been missing.
Find Them At: CU29, March 14
Breaking through the “insipid, uninspired ocean of sameness,” YFL impressed us back in 2016 with “Father’s Son.” Find them at various showcases around Austin next month.
Find Them At: Balanced Breakfast showcase, March 13
The early days of college radio live on in Topographies’ jangly guitars and splashy drums. This quickly-evolving San Francisco band will provide a welcome respite from the madness of Austin in March.
Find Them At: Barracuda, March 12
It takes some, well, jewels to bill yourself out of Union City and not your more recognizable neighbor San Francisco or even Oakland. But when you’re a brand-new duo (less than a year old!) bringing some seriously exciting dance-pop production to Austin, you can bill yourself out of wherever the hell you want.
Find Them At: Waller Ballroom, March 13
Though it doesn’t get a lot of love in the press, the Bay’s metal and hard rock scene has been a constant, immovable force for decades. One of the newer stars of the scene is War Cloud, a classic guitar-fueled quartet, complete with punishing riffs and leather jackets.
Find Them At: Maggie Mae’s, March 13
You can find great beats almost anywhere in the Bay — what is harder to come by, however, are fr333’s unapologetic and honest words. This pair packs a punch on record and in person, and we couldn’t be prouder for them to show South By what they’ve got.
Find Them At: Speakeasy Kabaret, March 16
Born in Mexico but currently based in Oakland, Chhoti Maa’s 2018 record Caldo de Hueso wows with a sound that spans soul, R&B, and mid-’90s hip-hop. Her music has a lot to say regarding immigration, decolonization, and queer empowerment — if you’re in Austin, come hear it in person.
Find Her At: Speakeasy Kabaret, March 16
Representing South City, Danny Ali is a Bay Area newcomer who is young, ambitious, and raring to go. We’re excited to see where he’s going next — after SXSW, of course.
Find Him At: Mohawk, March 16
This is, obviously, not a comprehensive list of who’s heading to SXSW from the Bay this year. Tell us who you’re looking forward to in the comments.