Atlanta hip-hop (and all their imitators) have dominated the airwaves for the better part of the 2010s for an overcrowded market clamoring for the next big hit. But on the other side of the Atlanta spectrum lies young up-and-comers J.I.D. and EarthGang.
Aligning more alongside The Dungeon Family in sound, the J.Cole-label Dreamville signees have creeped their way into a couple of “Artists to Watch” lists as recently as this past January. J.I.D., a 28-year-old former football star at Hampton University in Virginia, is an ATL boom-bap revival, anchored on vibrant storytelling and a nasally high-pitch voice akin to one Kendrick Lamar. J.I.D. linked with Doctur Dot and Johnny Venus from EarthGang to make Spillage Village in his early rap days, fitting nicely against the group’s oft grizzly, twisty take on rap.
The New Parish
February 6, 2018