Dr Dog at HSMF by Joshua Huver 1

This weekend, New Belgium Brewing will bring its traveling appreciation festival to Lindley Meadow at Golden Gate Park for an afternoon event headlined by alternative indie rockers Dr. Dog on Saturday, September 17.

The day begins with a group “slow ride” around and throughout Golden Gate Park, immediately followed by a fashion show, a bicycle giveaway via a game-show style event, three musical acts (concluding with Dr. Dog), a cars-for-bikes trade-in, and specialty New Belgium brews and food trucks being featured throughout.

This year marks the 17th season for Tour de Fat, which began in Fort Collins, Colorado, and is the seventh of nine stops across the US. Each city receives direct compensation in the form of donations to local bicycle charities. Since its SF introduction, Tour de Fat has raised more than $4 million, and raised over $600,000 last year alone for the San Francisco Bike Coalition and Bay Area Ridge Trail Council.

A celebration of bike culture and advocacy, the Tour de Fat features eclectic entertainment. In addition to  Dr. Dog, whose appearance marks the Philly-based quintet’s third Bay Area performance this year, musical acts include Esme Patterson and Sister Sparrow and the Dirty Birds. Between the music there will be yo-yo performers, bike contests, and even vaudeville acts. This year will also include some brewing education and feature a “Bicycle Revival” to inspire festival-goers to believe in the power of two-wheeled transportation.

Admission is only $10, and even though it is a beer-sponsored event, it is family-friendly. Some of the participants’ extravagant costumes may raise questions, but there is also a children’s area and a 5pm permit curfew.

2016 Tour de Fat Schedule:

10am: Ride Registration
1am: Bike Ride
12pm: Fashion! Show
12:20pm: Esme Patterson
1:30pm: The Bike is Right! Game show to win a 2016 New Belgium bike
2pm: Sister Sparrow & the Dirty Birds
3:15pm: Car For Bike Trade
3:45pm: Dr. Dog

2016 Tour de Fat
Saturday, September 17, 2016
Lindley Meadow, Golden Gate Park
10am, $10 (21+)