There’s a handful of news tidbits from the Kendra McKinkley camp. For one, she has a new video for single “Party Mask,” and it’s a sublime little masterpiece that features the lush string accompaniment of fellow San Francisco locals Amaranth Quartet. Two, it’s the first single off her new record Treat, which is due out in June of this year.
Recorded at Tiny Telephone studios, the video emulates the black-and-white aesthetic of classic noir style and is in itself quite simple: It’s comprised of shots of her and the quartet playing in the studio, some with her joining the other musicians. The simple quality of the video really gives a setting for the song to take root and shine. The playful-as-heck melody from Kendra’s sultry vocals is both an earworm in itself and a perfect foil to the Quartet’s dizzying strings and the steady and methodical snare-heavy beat. Overall, it conveys a wonderfully warm quality, and McKinley’s charming narrative is definitely one to pay attention to in second and third listens.