As we know, the Bay Area is the physical embodiment of our digital lives, housing the headquarters of just about every website, app, and emoji-pizza-copter prototype you use on a daily basis. Arguably the longest lasting major player in streaming music outside of YouTube has just acquired the largest independent ticketing company in the US. With Pandora operating high above downtown Oakland and Ticketfly situated right across from AT&T Park, odds are you have walked right past at least one of these buildings or know a handful of employees.

Pandora’s announcement stresses their desire to push the all-important concert information to the forefront as a way to help promote their artists. It almost sounds too good to be true given the minuscule royalty rates that musicians receive from any form of streaming radio. Then again, it has finally become a direction of the industry. Spotify has been hanging out with Songkick and concert discovery platforms seem to be multiplying constantly.

On the other end, Ticketfly now boasts partnerships with over 1,200 venues, including a score in San Francisco from Rickshaw Stop to Yoshi’s. You could consider them as the Lagunitas to the Budweiser that is Ticketmaster. With 80 million Pandora users, the list of Ticketfly partners will now have massive exposure, allowing them to better compete with the giant billboard marketing for Live Nation-level arena events.

Both companies have grown steadily over the years and it will be exciting to see how incorporating Ticketfly into Pandora’s service could change their users habits. Still, this coupling will leave us with a few burning questions. Who will join forces next? Will artists see a bump in ticket sales? What will Ticketfly add to their bar?