Just weeks away from the release of their latest LP Self Portrait, Loma Prieta just dropped a frenetic new video for album opener “Love”.
“Love” is an exercise in managing tension, unforgiving in its lack of relief as it creeps toward a climax that is never quite realized. Opening with overhead shots of the band members engulfed in darkness, the bleakness of the video capitalizes on a palpable uneasiness carried throughout the track. The unease soon turns to desperation as the video toys with distortion by way of kaleidoscope-like effects and blasts of red light. In less than three minutes, Loma Prieta succeeds in crafting a scene of controlled chaos — leaving the viewer longing for closure.
Formed in 2005, the Bay Area hardcore outfit continue to push themselves with the release of each album, steering away from their screamo roots toward a heavier sound while holding fast to the ferocity and cathartic nature of hardcore.
Their fifth LP, Self Portrait, will be available in stores on October 2 and on vinyl November 13 via Deathwish records.