Noise Pop Industries announced today that it would be reopening the Swedish American Hall in 2015, first as “Noise Pop Headquarters” during the 2015 installment of the annual music and arts festival, and then on an ongoing basis as a “dinner theater-inspired” venue.
As Noise Pop HQ, the Swedish American Hall will host a variety of performances, happy hours, and other events. And going forward, Noise Pop will be curating a series of shows in the space, during which you’ll be able to sip cocktails by The Bon Vivants (the people behind Trick Dog) and chow down on “culinary experiences” by the Ne Timeas Restaurant Group (the team behind Flour + Water, among other restaurants).
The Swedish American Hall was built in 1907 and, as a historical building, is not fully soundproofed, so expect the performances to tend more toward the acoustic. But don’t expect them to be boring. According to a press release: “The programming, curated by Noise Pop, will include a variety of intimate performances with an emphasis on music exploration and discovery. Events at the space will be designed to push the boundaries of popular music and culture, while also focusing on nurturing local musical talent.”
But as big as that news is, that’s not the only reason Noise Pop general manager Dawson Ludwig is so excited about Noise Pop in 2015.
Ludwig says that the decision for Noise Pop to take over booking and promotions at the Swedish American Hall feels “very kismet” because of the fact that Noise Pop brought the first ever show to the space in 2004 when Rilo Kiley graced the stage. And that’s not the only instance of “full circle” serendipity at play for Noise Pop this year.
Geographer is headlining the Fox Theater this year – graduating to the Fox’s 2000+ capacity room just a few years after Noise Pop first brought the group to The Independent’s 550-person space. “The fact that we’re the ones doing it with them again feels very special,” Ludwig says.
Other local acts Ludwig is stoked about – and excited to be creating opportunities for – include Giraffage, whom he calls “One of the best local acts we have and we’re really excited to get behind them.”
Here’s the latest release from Giraffage, the No Reason EP, so you can share in Ludwig’s excitement for their February 26 show at The Independent:
Cathedrals is another local group Ludwig expects big things from. “The fact that they sold out one show at the Independent and are about to sell out a second one shows the local scene is not as dire as everyone was saying a couple years ago,” Ludwig says. “They’re another one of the local bands we’re happy to shine a light on.”