Avalon Emerson (Photo Credit: J Astra Brinkmann)
Photo: J Astra Brinkmann

When San Francisco-based producer Avalon Emerson isn’t busy developing code, she can often be caught DJing at late-night dance parties around the Bay Area. One of these parties is Play It Cool, a monthly series that returns for its third installment in the upstairs loft at Mission Street’s Balançoire (Update: the show is now at Public Works) this Friday in celebration of resident DJ Emerson’s new record.

Her debut 12″ EP, “Pressure”/“Quoi!”, was just released on Monday via Icee Hot. Friday’s record release party will feature DJ sets from all four of Play It Cool’s residents, including a headlining set from Emerson herself. Expect “lavish decor” and “atmospheric cues” to help celebrate the occasion. The party is free before 10pm, and $5 after.

Dummy has premiered a SoundCloud stream of the standout “Quoi!” single and its Tuff City Kids “Clean Shave” Mix. Better yet, Avalon Emerson has unveiled an interactive music video for the techno track in collaboration with Cabbibo. Follow the links to hear the new track in its entirety, or preview clips from the entire EP below.

Play It Cool: Avalon Emerson (Record Release Party)
Public Works
January 17, 2014
9pm-2am, $5 after 10pm, 21+