LA-via-San Francisco trio Lilac have released a new video for “Shame,” a single from their debut full-length. Christine is the follow-up to their self-titled EP, recorded at Different Fur Studios last year.

Directed by Chris Letson and Ryan Doherty, the video projects kaleidoscopic visuals over a silhouette of the band performing the song. Beneath the shimmering psychedelic surface, however, lies a slightly darker concept.

Lilac’s founding members Will Ivy and Kristen Knick conceived the album together during a break-up, inspired by inner turmoil and raw emotion. As explained in a recent interview with Garbage Dress, “Shame” is based on Pauline Réage’s The Story of O and the sadomasochistic subculture of San Francisco.

“For some reason the story just made sense – to be in separate places emotionally – it was kind of sadistic in a way, trying to hold back from our feelings for one another. It was torture and painful, but we were writing beautiful things together. It just tied into our current state at the time.” – Kristen Knick

Lilac also says their sound has become “much poppier and brighter” since the trio moved to Los Angeles, in contrast to their current full-length Christine. The entire album is streaming on Soundcloud (and below) for your listening pleasure. It is available for purchase on iTunes.

Lilac - 'Christine' EP