Though it seems that Noise Pop 2010 makes us wait for big headliners until the weekend, the first night of venue shows truly embraces the theme of this year’s festival: local support on every level, with booking selections from SF’s biggest headliners, to up-and-coming bands marketing their new material.

One of San Francisco’s finest indie rock staples Rogue Wave headlines Wednesday, and combining the hometown fandom with the limited capacity of Bottom of the Hill, it is no surprise that the show quickly sold out. But lucky ticketholders should be provided gratifying results. Getting closer and closer to their March 2 release, Rogue Wave intends to shock listeners with the sudden moves on Permalight, setting their pace faster with a more tremendous energy than ever (as told in the recording teaser posted last month). The packed bill also includes the similarly electrifying Man/Miracle, Sacramento’s Two Sheds and Princeton — from LA and highly likely to contain a pair of twins — who doesn’t adore a good looking pair of twins? And furthermore, who doesn’t love Daytrotter sessions?

[audio:] Rogue Wave – “Good Morning”

The Foreign Born (LA)/Free Energy (PA) tour stops in San Francisco to co-headline with Fresh & Onlys and The Splinters at the Rickshaw Stop, a rally of danceable, cardio-friendly pop. Locally speaking, this is a lucky opportunity to catch The Splinters as they warm up for their big record release in March at Amnesia. Their Terrorbird debut Kick is a delightful, happy-heartbreak balance chocked full of the delightful side of female moods.

[audio:] The Fresh & Only’s – “Second One to Know”

An equally irresistible bill and nail-biting decision for garage rock lovers, is that of the newly Matador’d Harlem (Austin) with Best Coast (LA), The Sandwitches and Young Prisms at Cafe du Nord. One of two shows at this year’s Noise Pop sponsored by indie music blog Gorilla vs. Bear, a clever pairing of local and out-of-town bands offering a glimpse at what’s of high interest to the blog scene. All bands have fresh material, and with Best Coast’s last SF show just a few weeks ago having sold out, this one very well could too.

[audio:] The Sandwitches – “Back to the Sea”