Before Noise Pop 2010 opens its doors and unleashes the festival force upon the Bay, a quieter collective of folk will take place on Wednesday, February 17th. Ash Reiter, who has been playing on and off around the scene for the past couple of years, has completed a full-length album and is ready to celebrate its release.

[audio:] Ash Reiter – “La Bahia” (live on Daytrotter)

New Diamonds will feature more lovely, warm indie folk tunes that Ash Reiter has featured before, along with some more upbeat numbers. Joining her on Wednesday will be White Cloud and TV Mike & the Scarecrows. The show will take place at the Rickshaw Stop, starting at 9 pm, $10.