San Francisco’s premier indie music source The Bay Bridged is proud to announce the details for the 2010 Bay Area Takeover, our third annual free day party during the 2010 South by Southwest Music Festival. The party’s happening on Thursday, March 18th, 2010 from 11:30am to 6pm at Austin’s Beauty Bar.

Following in the tradition of two years of acclaimed events, BATO 2010 features our best lineup yet, with performances by fifteen of the San Francisco Bay Area’s hottest artists, who represent a broad cross-section of the Bay’s fertile indie music scene. Highlights include psych-rockers Sleepy Sun (ATP Recordings), the raw rock and roll of Ty Segall (Goner Records), and, back by popular demand, a set of magnetic electro-R&B from Wallpaper. (Eenie Meenie).

The full list of terrific acts includes:

Sleepy Sun
Ty Segall
Or, the Whale
Still Flyin’
Birds & Batteries
The Sandwitches
Young Prisms
Tempo No Tempo
The Ferocious Few
Sonny and the Sunsets
Leopold and his Fiction

With DJ sets from Bagel Ted (Bagel Radio) throughout the day.

More information about the party can be found at The party is FREE, but you should RSVP at the BATO web site to receive priority admission. Profiles of all bands and additional details will be announced in the coming weeks.

The Bay Area Takeover is sponsored by Site and Sound, BAGeL Radio, and Tricycle Records. Affordable sponsorship opportunities for the event are still available. Please contact for more information. Media inquiries about the event should be directed to