WHY? is releasing a 10-part series of videos to promote their new album Eskimo Snow which will be released on September 22nd through Anticon in the U.S. and Tomlab overseas. This is the first video in the series, directed by Andre Hyland/Blond Chili and WHY?.

Be sure to also check out our New, Improved, LIVE studio sessions where Yoni performs tracks off of Eskimo Snow and also covers Pavement (who apparently is reuniting if you missed that one).