Will Benham is a San Francisco-based blogger and audio and video podcaster who runs his own shop at New & Used Records. We're delighted to bring Will on board here as a regular contributor at The Bay Bridged. Will can be reached directly here

This Wednesday, San Francisco-based Birdman Records will showcase their rather impressive roster at South by Southwest. The showcase will spotlight new signees the Spider Bags and Apache, as well as established acts like Brian Glaze, Greg Ashley, The Time Flys and The Nice Boys.

Birdman was launched by David Katznelson back when he was a frustrated Vice President of A&R at Warner Bros. Katznelson had signed such notables as the Flaming Lips and Mudhoney, but was growing inceasingly tired of defending these bands to his bosses. Thus, he decided to return home to San Francisco, and devote himself to nurturing and promoting the music he loved - strictly on his terms.

Above is an episode from the New and Used Records video podcast series featuring an interview with Katznelson, as well as Birdman staples The Cuts. The Cuts won't be playing at SXSW this year, though members of the band also play with Apache and the Time Flys.

Check out Birdman Records' SXSW Showcase:

Wednesday, March 14th
Club de Ville
8:00pm Midnight Snake
8:45pm The Spider Bags
9:30pm Brian Glaze featuring Joe Haener of The Gris Gris
10:15pm Greg Ashley and the Medicine Fuck Dream Factory
11:15pm The Time Flys
12:00am The Nice Boys
1:00am Apache

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You can check out more of New and Used Records' great video podcasts by heading to their website, including live footage from Birdman's Greg Ashley, Brian Glaze, and Apache. We are pleased to be working with them to continue to bring you unique and cutting-edge coverage of the San Francisco local music scene.